story

about us

Paul Nguyen
Photos by Martin & Kariz Favis
for Baby Couture Magazine
Designer and golf-addict Paul Nguyen has been designing fashion for over 14 years – eight of which he spent designing children's apparel for the likes of Lucky Brand, Babystyle and Baby Nay. It was the birth of his two children, Isabella and Hudson, and his intense love for the game that inspired him to create his own line. Fore!! Axel & Hudson draws upon the history of golf and its signature flair for fashion, innovating and reinventing the classic looks with hip, modern style.
A stylish, sharp, golf-inspired collection for boys. Think country club meets California cool. An eco-friendly brand, we craft most of our pieces from ultra-soft and sustainable bamboo/spandex.
As for the name "Fore" is an appropriate play on words, signifying both "For" and "Watch out!" — something you always need to do when active boys are around! Axel is the middle name that Tiger Woods chose for his young son, Charlie. Paul hopes that, someday, his son Hudson will hit the links with Charlie Woods. A golfing father's dream!